What is a White Label Broker Solution?

White Label
Forex Trading Glossary

Quick Answer: A white label broker uses another firm’s infrastructure and liquidity while operating under its own brand to acquire and service clients.

What is a White Label Broker Solution?

A white label solution lets a company launch a branded trading service using another broker’s infrastructure. The provider supplies the platform, liquidity, and compliance framework while the reseller focuses on marketing and client support.

How White Labels Work

  • Technology stack: The provider hosts trading servers, risk tools, and back-office systems.
  • Liquidity access: Clients trade on the provider’s pricing streams under the reseller’s brand.
  • Revenue sharing: Fees are split based on volume, commissions, or markups.

Due Diligence Is Critical

Traders should verify who actually holds client funds and what regulatory protections apply when dealing with a white-label brand.

Evaluating a White Label Offering

  • Confirm that the underlying provider is regulated and financially sound.
  • Understand fee structures, including spreads, commissions, and platform costs.
  • Review service-level agreements covering uptime, support, and data delivery.
  • Assess whether the reseller adds value through education, analytics, or localized support.

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